Client
modern mirror
Industry
Digital transformation/ Workflow
Stack
Positioning a Fashion-Tech Innovator
Modern Mirror is a fashion-tech company building a next-generation platform of immersive tools—from 3D body scanning to virtual try-on and digital human technologies. With a bold vision to redefine the luxury retail experience, they needed a cohesive brand strategy that could unify multiple innovative products under one parent brand while allowing each tool to stand on its own.
We developed a high-level brand system and visual identity that translated the company's ambition into a credible, sophisticated, and design-forward narrative.
—balancing spatial aesthetics, editorial elegance.
From product identity systems (VTO, Digital Human, etc.) to pitch decks, website design, and sales materials, every asset was built to serve the dual challenge of appealing to enterprise partners in the luxury sector while standing apart from the noise of conventional SaaS.
Highlights:
• Strategic brand architecture supporting 4+ innovation products
• Distinct identity system balancing luxury cues with tech credibility
Defining a Spatial and Sensory Brand World
Modern Mirror brand—where fashion, architecture, and technology intersect. The palette of sculptural forms, reflective textures, and minimalist elegance guided the tone for all design decisions. It set the stage for a visual identity that felt more like a luxury spatial experience than a typical SaaS brand—creating distinction, desirability.
Digitizing the Human Form with Precision
A showcase of Modern Mirror’s cutting-edge 3D body scanning technology—designed to create hyper-realistic digital representations with 0.5mm accuracy. This product visual blends clean UI design with high-fidelity imaging to position the app as both clinically precise and visually aspirational, reflecting the intersection of fashion and biometric innovation.
Preserving the Core, Elevating the System
While the logomark was inherited from the client and remained unchanged, we crafted an entire brand world around it—amplifying its visual impact through refined typography, spatial design cues, and a minimalist luxury aesthetic. This approach respected the original identity while elevating its execution across a cohesive, modern system.
Building a System for Modern Luxury SaaS
From core brand DNA to investor messaging and interface behavior, this system defined how Modern Mirror shows up across every touchpoint. The identity leverages a restrained palette, editorial typography, and architectural references to speak the language of luxury—while introducing a scalable framework that supports product launches, pitch decks, and immersive retail tools. The existing logomark remained untouched, but the surrounding system brought depth, and elevated consistency to the brand’s growing portfolio.
Bringing the Brand to Life in Investor Decks
The Modern Mirror brand system was designed to scale seamlessly into high-stakes environments like investor and enterprise presentations. This example shows how the visual identity—anchored in editorial elegance and spatial clarity—translates into a refined pitch experience, elevating digital product storytelling without losing the sophistication expected in the luxury space.
Selling the Vision: High-Fashion Meets High-Tech
These brand-driven visuals bring Modern Mirror’s future-facing vision to life, positioning the company not just as a product provider but as the architect of a new luxury paradigm. From digital humans to immersive pop-up retail and spatial storytelling, each asset was designed to capture investor attention and spark imagination across fashion-tech innovation landscapes.
Design system
Same design system across multiples platforms
