Client
vector biolabs
Industry
biotech
Services Provided
Stack
Rebranding a Biotech Pioneer for Clarity, Trust, and Emotional Resonance
Vector Biolabs is a 20-year-old biotech company specializing in gene delivery tools for research and therapy. Despite its deep scientific credibility, its previous brand identity lacked emotional depth, clarity, and consistency, limiting its ability to stand out in a competitive landscape.
I partnered with Vector Biolabs to lead a full strategic and creative transformation, from redefining their positioning to crafting a new visual identity system and website experience. Grounded in the archetypes of the Sage and Caregiver, the new brand system blends scientific rigor with human warmth.
They trademarked a new logo, introduced a flexible visual system centered on the concept of upward motion, and built a digital presence that conveys clarity, momentum, and guidance. Every element was designed to elevate their reputation from a technical supplier to a trusted innovation partner.
Impact Highlights:
• Positioned the brand for long-term growth and trust
• Built brand equity through a trademarked logo and distinct visual language
• Created a modular system to support future product expansions
• Brought emotional resonance to a highly technical field
Trademark Logo
Designed a trademarked logo for Vector Biolabs that fuses scientific symbolism with emotional depth. The upward spiral—referencing DNA and progress—became the centerpiece of their new identity.
Turning Scientific Complexity into Visual Clarity
Selected website design screens showcasing how we translated complex gene therapy content into intuitive, visually elegant layouts. The interface blends clarity and credibility, balancing scientific data, product comparisons, and application use cases into a seamless user experience that builds trust across diverse audiences.
Designing Meaning: From Symbol to System
We built a flexible identity system anchored in the spiral—a dynamic symbol of DNA, growth, and discovery. The visual language extends into signature motifs like the Navigational Line and Spiral Element, designed to guide users through complexity with clarity and motion. Every component was crafted to reinforce the brand’s positioning: a partner in scientific progress with a human-centered ethos.
Design That Supports Decision-Making
One of the most content-critical pages of the site, designed to guide researchers through complex decision trees with clarity and ease. This visual framework balances scientific precision with approachability, helping users choose the right AAV control through structured content, clean hierarchy, and intuitive layout.
Empowering Researchers with Accessible Resources
We designed resource-rich pages to simplify the user journey across dense scientific content. From the AAV Vector Selection Guide to tissue tropism navigation and a cleanly structured Resources hub, each layout was crafted to support exploration, education, and confident decision-making, without overwhelming the user.
